Pepsi’s New Clothes.


The Pepsi logo that we know (and love?) was more or less established in 1962. Now why would a company take nearly 50 years of Brand identity and flush it down the toilet? Obviously, their decision wasn’t made by the strength of the logo on its own. This new logo is a garbage can of trends that will show its age within the next few years. My money is on the “emporer’s new clothes” phenomina. It appears that PepsiCo has been tricked out of not only 50 years of brand history but, no doubt, millions of dollars, and a decent logo (which can be made to look like a morbidly obese pepsi fanboy). In a branding pitch that talks about The Golden Ratio, The Mona Lisa, Gravitational pull of a grocery isle, and light years, its amazing they weren’t laughed out of the conference room. Now whenever I walk to the train I have to look at this crap everywhere. Coke4Lyfe